When I write for sync (ads, TV and film), I go under the name of Kalluna. The music is mainly hip hop/pop with elements of bossa and trap. The sound is bright, upbeat, quirky, rich in vocal harmonies and using fresh, current production techniques.
I produce the whole song in Logic either singing it myself or featuring other artists, creating a rich tapestry of harmonic and rhythmic layers. It is usually vocally led with lots of harmonies, often combining the acoustic sounds of flute, sax or trombone with synth and electronic sounds. I have a small number of trusted hip hop producers who collaborate with me, and they add their beats and fuse my pop/jazz/bossa sound with hiphop/trap elements. The result is an exciting, new, fresh, hybrid sound.