When I write and produce for sync (ads, TV and film), I create more pop orientated music. The sound is bright, upbeat, quirky, rich in vocal harmonies and using fresh, current production techniques. It is jazz influenced but with the pop sensibilities needed for sync.
I produce the whole song in Logic either singing it myself or featuring other artists, creating a rich tapestry of harmonic and rhythmic layers. It is usually vocally led with lots of harmonies, often combining acoustic sounds with synth and electronic sounds. Sometimes I work alongside other producers and other times I am the sole producer. The result is an exciting, new, fresh, hybrid sound.